Marketing an Introduction Second Custom Edition for Penn State
Marketing an Introduction Second Custom Edition for Penn State
17th Edition
ISBN: 9781323458389
Author: Gary Armstrong / Philip Kotler
Publisher: Pearson Eduction
Question
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Chapter 10, Problem 10.1DQ
Summary Introduction

To discuss: The manner in which marketing channel members enhance value in distribution channels among customers and manufactures.

Marketing channel:

A marketing channel helps to transfer goods and services to the customers from the place of manufacturing to the consumption of the product. It is also called as a distribution channel.

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