Marketing an Introduction Second Custom Edition for Penn State
Marketing an Introduction Second Custom Edition for Penn State
17th Edition
ISBN: 9781323458389
Author: Gary Armstrong / Philip Kotler
Publisher: Pearson Eduction
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Chapter 10, Problem 10.7CTE
Summary Introduction

To discuss: The most common franchise and identify the type of franchise and market opportunities available for the products and services.

Franchise:

A franchise is a form of licence that is acquired by the franchisee for accessing the business process and trademark to provide service or sell a product under the business name. The franchisee should pay the initial start-up amount and annual licensing fees to franchisor.

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