Marketing an Introduction Second Custom Edition for Penn State
Marketing an Introduction Second Custom Edition for Penn State
17th Edition
ISBN: 9781323458389
Author: Gary Armstrong / Philip Kotler
Publisher: Pearson Eduction
Question
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Chapter 10, Problem 10.6DQ
Summary Introduction

To discuss: The third-party logistics providers and their usage to companies.

Third party logistic providers:

An individualistic logistic provider performs all the functions from obtaining a customer’s product till delivering it to the market. Third party logistic providers are companies who provide an array of logistics activities for their customers.

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