MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134132358
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.1DQ
Summary Introduction
To discuss: The comparison and contrast of upstream and downstream partners in an organization supply chain as well as the reason why the value delivery network may be better to utilize than the supply chain.
Introduction:
A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved, from the delivery of a product to final consumers. It is divided into two parts: downstream and upstream partners.
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1.Why is it important for manufacturers to have their own distribution network rather than working through independent intermediaries?
2. Give examples and fully explain the points.
Chapter 10 Solutions
MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
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