MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 10, Problem 5LO
Summary Introduction
To discuss: The use of labeling and packing in marketing.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it and regarding the contents and ingredients of the products.
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Explain the definition and functions of packaging
Discuss the importance of labeling and branding on product packaging and its impact on consumer behavior.
Explain the importance of labeling and branding on product packaging and how it impacts consumer perception.
Chapter 10 Solutions
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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