MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Question
Chapter 10, Problem 7LO
Summary Introduction
To discuss: The way and reason why product warranties are significant marketing tools.
A warranty is a kind of guarantee given by the producer on the condition of the product. It refers to the terms and conditions that the exchange or repair will be made in the even if the product do not work accordingly as intended or described.
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Chapter 10 Solutions
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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Similar questions
- You are President and CEO of Apex Business Systems, Inc. (Apex). Apex, through its purchasing agent, bought a new microwave from Inki Appliances Company (Inki) who sells microwaves on a daily basis. There was no written or oral warranty given when the sale was made. The microwave stopped working one week after it was placed it in the company kitchen. Assume also that nobody misused the microwave or in any way caused it to quit working. The purchasing agent returned the microwave three days after it quit working. The owner of Inki refused to repair or replace the microwave or offer a refund. Prepare a demand letter to be sent to Inki.arrow_forwardcareless marketing is not a type of product defect that have traditionally beenrecognized in product liability lawarrow_forwardDiscuss what are the primary concerns about licensing and how might they elaborate on them ?arrow_forward
- Explain why companies may or may not test market products and discuss alternatives to full test markets.arrow_forwardEvaluate which of the three unique regulatory requirements MMC, MLR and MACRA has the maximum strategic impact on the operations of the organizationarrow_forwardWhat are Product Warranties?arrow_forward
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