MARKETING:INTRO (LL)- W/ MYMARKETING LA
13th Edition
ISBN: 9780135983690
Author: Armstrong
Publisher: PEARSON
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Chapter 11, Problem 11.1DQ
Summary Introduction
To discuss: Shopper marketing and reason it has grown in prominence.
Introduction:
Shopper marketing uses shopper vision to involve the shopper at the time of purchase. It is the process of turning shoppers into buyers.
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Name and briefly describe the important decisions in developing and marketing individual products and services. (AACSB: Written and Oral Communication)
Write a single-spaced memo (1-2 pages or 300 - 500 words) using the Microsoft Elegant template describing Shopify and how it impacts the marketing mix answering the following questions:
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descrie Shopify and how it impacts the marketing mix answering the following questions:
What is Shopify, how does it work, and why would a retailer want to use it?
How do online retail platforms like Shopify enable marketers to change the marketing mix?
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MARKETING:INTRO (LL)- W/ MYMARKETING LA
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