MARKETING:INTRO (LL)- W/ MYMARKETING LA
13th Edition
ISBN: 9780135983690
Author: Armstrong
Publisher: PEARSON
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Chapter 11, Problem 11.19MML
Summary Introduction
To describe: Elements of physical store and its atmosphere projection. The merchandise assortment and target market. Whether retailers incorporate the physical store atmosphere with online store.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Isthat image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain. (AACSB: Written and OralCommunication; Information Technology; Reflective Thinking)
Chapter 11 Solutions
MARKETING:INTRO (LL)- W/ MYMARKETING LA
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- Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.arrow_forwardOnce the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. What kind of customer does the “Ship My Pants” campaign target? How is this…arrow_forwardOnce the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech-savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. After viewing the video featuring Kmart, answer the following questions:…arrow_forward
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