MARKETING:INTRO (LL)- W/ MYMARKETING LA
13th Edition
ISBN: 9780135983690
Author: Armstrong
Publisher: PEARSON
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Chapter 11, Problem 11.2DQ
Summary Introduction
To discuss: The classification of retailers based on the service offered and an example of communication.
Introduction:
Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Students have asked these similar questions
1. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain.
3. Explain the difference between disposable and discretionary income. Which is more important to retailers?
3.
1. Explain the between disposable and discretionary income. Which is more important to retailers?
2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Explain.
3. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
Please no written by hand and no emage
Related to Place strategy in the marketing mix, intermediaries serve three functions, each ofwhich includes multiple activities. Please introduce a retailing store you like the most bydescribing how it serves these three functions with specific activities.
Chapter 11 Solutions
MARKETING:INTRO (LL)- W/ MYMARKETING LA
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- i'm looking for: Marketing an Introduction 13th Edition Armstrong Solutions Manualarrow_forwardExplain how 1800Flowers is an example of Omni channel marketingarrow_forwardWhat are some factors that manufacturers and retailers must manage with their retails channels going forward? Why would a retailer choose to engage in anything but multi-channel? How to multi-channel retailers track data to measure the effectiveness of their shopping experience? How can data support the multi-channel shopping experience?arrow_forward
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