Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 4CTE
Summary Introduction
To discuss: The reason why the large firm like Company GM uses the national account selling to build up its relationship with the super market chain.
A promotional effect to sell and provide services to the customers through a dedicated sales team is termed as national account selling.
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Contemporary Marketing (MindTap Course List)
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