Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 5CTE
Summary Introduction
To discuss: The reason for the importance of company in determining the lifetime value of customers.
The most important methods of relationship marketing program that it can be for business to business markets or consumers is the life time value of consumers.
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Why is determining the lifetime value of a customer an important analysis for a company to make?
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Why should the company need to satisfy first the internal customers before providing good customer service to external customers?
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Contemporary Marketing (MindTap Course List)
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