Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 11, Problem 5ALR
Summary Introduction
To discuss: The four qualities of successful CRM system
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Describe at least four qualities of a successful CRM system.
Outline the main categories of CRM systems and provide a brief description of each.
What are the key components of a CRM system?
Chapter 11 Solutions
Contemporary Marketing (MindTap Course List)
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