Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 1CTE
Summary Introduction
To discuss: The ways to determine the employee satisfaction and the questions to be asked to the employees.
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TIME FOR THE Ax?
The Situation You are the sales manager for a well-established medical equipment company. You've been with the company a long time and, generally, you really enjoy your job. The company's new president is interested in proving herself and has set a goal of 10 percent sales growth per year. Each sales representative has a quota that they are expected to meet. Those who exceed their quota will receive a bonus, and those who fall short of their quota will be fired or placed on probation. The Dilemma Your sales staff have worked really hard over the past year to meet their new quotas. Six of the eight representatives met their quotas and received bonuses. However, two others have fallen below. Jane fell 2 percent short of her quota and you're not surprised. She's not hard working and often leaves work early to play golf. Bill, on the other hand, has been with the company a long time and is widely respected for his work ethic. However, he's struggling to care for his sick…
Decide what is the most ethical way for the company to proceed:
Here are some questions to get you thinking about it: Why is your decision the most ethical way for the company? For whom in the company is it most ethical? How do you know it is the most ethical?
Discuss your answer in your best writing, within 150-250 words.
A company runs a large technical support office. At any time, about 50 technical
support specialists are on duty, answering phone calls from customers. The
company is considering paying the technical support specialists based on two
criteria: the average number of phone calls they answer per hour and the results of
occasional customer satisfaction surveys.
Suppose you are starting up a company and inventing a product of 'Smart Robotic Vaccum Cleaner' that can detect and captures insects. It is can also be activated through the phone.
What are the human resources and skills needed for putting forward your business ideas?
Describe the capabilities of yourself and/or your team and explain how your team will acquire or develop the skills necessary for successfully launching the idea
Chapter 11 Solutions
Contemporary Marketing (MindTap Course List)
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