Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 2CTE
Summary Introduction
To discuss: The type of social interaction that is appropriate and effective for a hair salon to involve with its customers.
A social relationship among the customers will be an effective marketing tool.
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