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CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 11.6, Problem 1LO
Summary Introduction
To outline: The different types of brand stratgies used by marketers.
The brand is a kind of product that is manufactured by a specific firm under a specific name. Branding assists the buyers to find out few products, which they do and do not like that in turn facilitates the buying of items, which fulfills the need and decreases the time needed to buy the product. It assists in decreasing the perceived purchase risk of the buyer.
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Outline the various types of brand strategies used by marketers.
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Chapter 11 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
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- Discuss two ways the marketer of this brand can enhance consumer attitudes toward purchasing its brand.arrow_forwardHow does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?arrow_forwardWhat are the most effective ways to communicate a brand's values and beliefs to customers?arrow_forward
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