Marketing: An Introduction, Global Edition
Marketing: An Introduction, Global Edition
12th Edition
ISBN: 9781292016788
Author: Armstrong
Publisher: PEARSON
Question
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Chapter 12, Problem 12.17MML
Summary Introduction

To discuss: The objectives of advertising and advertisement that are trying to reach each objective.

Introduction:

The objective to change the buying behavior of the customer, so that the customers can take the actions accordingly whether to buy the product is known as the advertisement.

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