Case summary:
In the present world, the news media has entered the online version through social media. Rather than any other media, people use more of social media for news. One study indicated that 60% of people use Company F and 20% of people use Company T to know the news. The rapid growth in Company T is due to its short tweets and spreading the information quickly.
Company T has found a new way to make money by advertising and hiring journalists to produce and accomplish the content. This Company is moving ahead from the media platform to the media entity. Earlier, Company T was in
Characters in case:
Company F
Company T
To discuss: The manner in which Company T makes money by creating advertisements and list a few companies that are using Company T as a promotional tool.
Introduction:
Offering easy transfer of electronic communication to users for the purpose of sharing information and ideas is known as social media.
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