Marketing: An Introduction, Global Edition
12th Edition
ISBN: 9781292016788
Author: Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.5DQ
Summary Introduction
To discuss: The main public relations tools and the roles played by social media and the internet.
Introduction:
Public relations refers to spreading information between an organization or an individual and the public. It includes gaining exposure to audiences for their products that do not require direct payment.
Public relations build good relations with companies like building up a company image, favorable publicity, heading off unfavorable events, gossip, and handling.
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Marketing: An Introduction, Global Edition
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- What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)arrow_forwardHow does Airbnb use social media based on broad reach and fast transmission to improve customer loyalty?arrow_forwardHow does Airbnb use social media based on recent information and company’s response to improve customer loyalty through social media?arrow_forward
- Apply the service profit chain concept to Airbnb.arrow_forwardExamine Adidas website https://www.adidas.com/us Seek to identify the steps of the communications and marketing plan they may have implemented. Is there a strategic approach to communications that they may also be using? In answering both questions, what evidence can you share to validate your claims?arrow_forwardCan you help me answer this question Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences), The promotion mix also consists of online, social media, and mobile marketing,arrow_forward
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