EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 41C
Summary Introduction
To describe: The decisions recommended to AB group.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Whal decision(s) do you recommend?
please provide explaination as to why the otherr options are incorrect. thank you
discuss potential target market of food panda and marketing mix of food panda? ( in brief )
Knowledge Booster
Similar questions
- Subject: Procurement & sourcing Q): What are the difference between consumer & organizational buying?arrow_forward1. Definition beauty products of marketing. 2. Definition food products of marketing.arrow_forwardAbsenteeism, Unmet Targets, Are Signs Of Poor Operational And strategic decisionarrow_forward
- A firm is evaluating the alternative of manufacturing a part that is currently being outsourced from a supplier. The relevant information is provided below: For in-house manufacturing: For purchasing from supplier: Purchase price per part = $180 a. For this information, use the Break-Even Excel template in MindTap to find the best decision if the demand is 6,000. Round your answers to the nearest dollar. Annual fixed cost = $100,000 Variable cost per part = $140 Total cost of production: $ Total cost of outsourcing: $ The best decision is to manufacture in-house b. Determine the break-even quantity for which the firm would be indifferent between manufacturing the part in-house or outsourcing it. Use the Excel Goal Seek tool. Round your answer to the nearest whole number. 10000 parts 220000 350000arrow_forwardCan I please get the right option for this and reasonarrow_forwardProvide detail explanation and services offered by Aeon Delight. Pros and Cons of the company, and packages offer for services provided.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning