Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 13, Problem 2ALR
Summary Introduction
To identify: The various types of brands and discuss.
Creating specific name and image for a commodity in the customer mind is known as brand. The main aim of branding is to attract the customers with different products and to retain their customers.
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Contemporary Marketing (MindTap Course List)
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