Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 13, Problem 6ALR
Summary Introduction
To discuss: The meaning of category management and the role it plays in the success of a product line.
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What is category management, and what role does it play inthe success of a product line?
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Contemporary Marketing (MindTap Course List)
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