Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 13, Problem 4ALR
Summary Introduction

To discuss: The characteristics of an effective brand name.

Brand name is an identification used by the customers to easily identify the brand.  Using unique symbols, designs and words that helps them in more efficient shopping.

Blurred answer
Students have asked these similar questions
Discuss Why is brand management important for a company's success?
How do mergers and acquisitions impact a company's brand architecture strategy, and what are some best practices for integrating different brand architectures into a unified brand portfolio?
Which issues should be considered when selecting a brand name?