Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 13, Problem 1EE
Summary Introduction
To discuss: Whether Person X thinks RFID is a threat to consumer privacy and the reason behind that.
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As mentioned in the chapter, some analysts predict barcodes maybe replaced by a wireless technology called radio-frequency identification (RFID). RFID is a system of installing tags containing tinycomputer chips on, say, supermarket items. These chips automatically radio the location of the item to a computer network whereinventory data is stored, letting store managers know not onlywhere the item is at all times but also when and where it was madeand its color and size. Proponents believe RFID cuts costs and simplifies inventory tracking and reordering. It may also allow marketersto respond quickly to shifts in demand, avoid under- and overstocking, and reduce spoilage by automatically removing outdated perishables from the shelves. Privacy advocates, however, think thechips provide too much product-preference information that mightbe identified with individual consumers. In the meantime, Walmartrequires its major suppliers to use the new technology on productsstocked by the giant…
Adriana Alvarado has decided to purchase a personal computer. She has narrowed the choices to two: Drantex and Confiar. Both brands have the same processing speed, 6.4 gigabytes of hard-disk capacity, two USB ports, and a DVDRW drive, and each comes with the same basic software support package. Both come from mail-order companies with good reputations. The selling price for each is identical. After some review, Adriana discovers that the cost of operating and maintaining Drantex over a 3-year period is estimated to be $300. For Confiar, the operating and maintenance cost is $600. The sales agent for Drantex emphasized the lower operating and maintenance costs. The agent for Confiar, however, emphasized the service reputation of the product and the faster delivery time (Confiar can be purchased and delivered 1 week sooner than Drantex). Based on all the information, Adriana has decided to buy Confiar.
What is the total product purchased by Adriana?
I need a detailed explanation and assistance to solve this problem:
Wineco produces wine cooler as a blend of wine, grape juice and apple juice ingredients, which it sells for $4 per gallon. The costs of ingredients are given in the following table:
Cooler
Ingredient
Price per Gallon
($)
wines
1.20
grape juice
1.40
Apple juice
0.60
Wineco owns a blending plant with a production capacity of 200 gallons per day. Because the plant is fully automated, all other production costs are negligible by comparison to the cost of ingredients, and can be ignored. Government regulations mandate that wine cooler products must satisfy the following guidelines:
At least 10% of the blend produced must be grape juice.
The ratio of apple juice to grape juice in the blend produced must be 2.5:1
The blend produced must contain between 20% and 25% wine.
Wineco wishes to use LP in order to determine the quantities of ingredients to buy for a day’s production of wine cooler, so…
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Contemporary Marketing (MindTap Course List)
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