Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13, Problem 2CT
Summary Introduction

To think critically about: The kind of sales and marketing strategies used in industrial companies which deals with business-to-business companies.

Introduction: Items are often sold and resold several times before reaching the final consumer due to which the market becomes larger than the consumer market and is known as business-to-business market.

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