Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Textbook Question
Chapter 13.5, Problem 13.5AQ
Bass pro Shops offers a vast arrays of products for the wide range of outdoor enthusiasts who visit its stores. Dividing its market into identifiable segments is crucial to the success of the company. What different market segments do you think the company targets?
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In this activity you are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market.
Your task is to firstly determine what market segments you can identify (both from the information below and your own knowledge)?
And then, based on this information, which target market would you select for the firm?
From the Manager’s Meeting
Natalia:
As we all know, the company wants to enter the huge smart phone market. We have been a significant player in the electronic and entertainment market for many years and senior management has decided that now is the right time to grab a share of this market.
Therefore, the main purpose of today’s meeting is to outline the various segments in this market in order to gain some understanding of the best target market for us. So who has some ideas about the various segments?
Bianca:
Obviously, Apple has made the smart phone a fashion statement – there’s clearly a segment that are attracted to the fact that it is a…
In this activity you are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market.
Your task is to firstly determine what market segments you can identify (both from the information below and your own knowledge)?
And then, based on this information, which target market would you select for the firm?
From the Manager’s Meeting
Natalia:
As we all know, the company wants to enter the huge smart phone market. We have been a significant player in the electronic and entertainment market for many years and senior management has decided that now is the right time to grab a share of this market.
Therefore, the main purpose of today’s meeting is to outline the various segments in this market in order to gain some understanding of the best target market for us. So who has some ideas about the various segments?
Bianca:
Obviously, Apple has made the smart phone a fashion statement – there’s clearly a segment that are attracted to the fact that it is a…
In 500 words or more
Why is it possible for two competitors in the same industry to segment a market differently? Do McDonald's and Burger King pursue the same target market?
1. What are the key differences between the customers McDonald's has identified as possible targets?
2. What are the pros and cons of targeting each group?
3. Does it make more sense to think about targeting the retailers (e.g. Target, Walmart, Gas Station, etc.) or individual consumers? Explain your answer.
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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