Case summary: In the provided case, it is being mentioned that the company is popular for its quick coffee and donut breakfast keeps on updating its offerings according to its customer’s tastes and preferences. Extensive use of marketing is done for making its brand stand out and follows the four Ps of marketing. The company carries out various studies for deciding the location of the outlet. The company believes in providing high-quality products at reasonable price. The company focuses on developing, cultivating, and expanding customer relationships.
Characters in the case: The main character in the case is DD Company.
Adequate information: The Company uses four Ps of marketing, which helps the company to win over its competitors and satisfying customer’s needs.
To discuss: The role of
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Understanding Business
- Please do not give solution in image format thanku Select three local businesses (one large and two small) and play the role of "mystery shopper". How easy was it to do business with each company? How would you rate their service, quality and convenience? Were sales people helpful and friendly? Did they handle transactions professionally and courteously? How would you rate the business' appearance? How would you describe each company's competitive advantage? What future do you predict for each company? Prepare a brief report on the findings and conclusions.arrow_forwardOne of your friends is contemplating opening school supply store near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business?arrow_forwardSelect a famous organization you are familiar with and write a basic description of it to include its type, size, industry, products (or services), and so on. Determine how that organization build strong customer relationships using current thinking about customer value and relationship marketing.arrow_forward
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- Summarize the key points from the video in terms of what you have learned regarding how marketing plans differ at various levels in an organization. In your summary, reflect on, and explain, how you will apply what you have learned in a real-world, professional context Link to video: https://youtu.be/bilOOPuAvTYarrow_forwardBottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of the decade, surpassing traditional carbonated soft drinks. Kraft’s MiO, a liquid water enhancer, comes in a variety of flavors, and a few drops added to water gives a zero-calorie flavored water drink. You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink. Describe a matched pairs design to answer this question. Be sure to include any blinding of individuals involves in the study and the response variable.arrow_forwardWhole Foods Market is renowned for its product mix of healthy and organic products. Should Amazon change this mix in order to maximize profit?arrow_forward
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