Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13, Problem 5DCS

a.

Summary Introduction

To discuss: The different name for the restaurant.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

b.

Summary Introduction

To discuss: The location for the restaurant.

Introduction: The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.

c.

Summary Introduction

To discuss: A promotional program.

Introduction: promotion involves the methods and techniques the sellers can use for informing people about the product as well as encouraging and motivating them to buy the products offered.

d.

Summary Introduction

To discuss: A way to establish a long-term relationship with customers.

Introduction:

Customer relationship management gives the idea to enhance customer satisfaction and helps in stimulating long-term customer loyalty.

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1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: How do you increase the interaction and interest of your audience during your time communicate the business idea?
1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: a. How do you communicate these business ideas creatively and innovatively to potential investors. Use the core…
What is the main goal of the executive summary section of a marketing plan?     summarize everything in the plan in no more than two pages     summarize plus highlight why people should invest in this venture     present a strong SWOT analysis as well as 5-year financial projections       QUESTION 2 According to HubSpot’s top statistics on customer service, ________ percent of the customer experience or journey depends on how they are being treated.     25     35     50       QUESTION 3 How does process add its value to the 7 Ps of the marketing mix?     building trust through efficient procedures     communicating benefits to customers     conveying value through atmospherics
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