Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13.2, Problem 13.2BQ
Summary Introduction

To determine: The way in which the manager of a vegetarian restaurant implementing the four P’s of marketing.

Introduction:

The factors that go into a marketing program, product, price, and promotion are termed as marketing mix.

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Would a very small enterprise, such as a neighborhood barbecue stand, benefit from having a marketing plan? Why or why not?
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Why are the four P's of the marketing mix (product,price,promotion and place) considered to be essential for doing business? Illustrate your answer with relevant examples of your choice
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY