Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 14, Problem 11QA
Summary Introduction

To define: Ways to approach customers and reason for types of approaches work differently in different situation.

Introduction: Different customer’s demands different ways for product to fulfill their need. So, business has tried different approaches to contact the customer in order to fulfill their needs. Approaches like buddy approach, solution selling, consultative selling, and customer personality selling are used to know the buyers.

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Students have asked these similar questions
What are the traditional measures for meeting customer needs? What are the major limitations to these measures?
What are the contemporary measures for meeting customer needs? What are the major strengths in these new measures?
Discuss the two methods objectively for the customer to comprehend, taking into account their advantages and disadvantages.

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Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)

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