Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 14, Problem 11QA
Summary Introduction
To define: Ways to approach customers and reason for types of approaches work differently in different situation.
Introduction: Different customer’s demands different ways for product to fulfill their need. So, business has tried different approaches to contact the customer in order to fulfill their needs. Approaches like buddy approach, solution selling, consultative selling, and customer personality selling are used to know the buyers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the traditional measures for meeting customer needs? What are the major limitations to these measures?
What are the contemporary measures for meeting customer needs? What are the major strengths in these new measures?
Discuss the two methods objectively for the customer to comprehend, taking into account their advantages and disadvantages.
Chapter 14 Solutions
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Knowledge Booster
Similar questions
- What is real time customer service and what are the different methods of it?arrow_forwardWhen responding to a customer, how do you decide what information to include and what to leave out?arrow_forward1. Discuss how your client may determine the customer cost for its service, including non-monetary costs (time, effort, and perceived risk) When considering Customer Cost, we need to understand the perceived cost of its customer’s. From a customer’s point of view, the costs involved in buying and using a service is only part of the price charged by the supplier. Related monetary and non-monetary costs make up the other costs of the service. Time Office Automation may determine their Customer Cost for its service, including monetary and non-monetary costs, depending on various factors such as: The time taken to perform the service. The costs of the parts used / needed. Labour Costs. The costs their competitors are charging, to provide a competitive rate. A call out fee, time, and money (for fuel, etc) used to drive to the customers location. Cost of shipping. Quality of service, Time Office Automation’s staff has more than 25 years of experience in the field, therefore, could…arrow_forward
- Suppose a company intends to offer a new service to some of its internal customer. Discuss how the fact that the customer are internal would change the process of managing the four phases of service life cycle.arrow_forwardAnalyze a method by asking a range of questions based on the process?arrow_forwardMeasurements and metrics pertaining to customer service are essential; nevertheless, what are the potential drawbacks associated with having an excessive number of these types of measures?arrow_forward
- When it comes to customer service, companies may become involved at three different levels. To begin, what are they and what purpose do they serve. Also, what do you believe is the most important factor in ensuring the success of an implementation?arrow_forwardIn your own opinion, into what extent do we need to treat customer as a king?arrow_forwardAn organization's involvement in customer service might occur on three distinct tiers. First of all, what are they and what do they do? What, in your opinion, is the single most crucial aspect of any implementation?arrow_forward
- how do you provide the right place for the customer to access and experience your product/service?arrow_forwardRecently, I saw a small three-wheeled van with a sign in the back "wash your car at your home". Base on this, discuss the following: • two customer pain points addressed • customer segmentarrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning