Chapter 14, Problem 14.11MA

Summary Introduction

Case summary: Advertising is significant tool for launching a new product or any other activities. Now a day's many online sites are connected with tracking files. The marketers use this information through search engines. If a customer search to buy a pair of shoes, he might various recommendations of various brands and products even after closing the page. The marketers keep a close eye on the customer's requirements and act upon it. The marketers install these tools to get information based on target online advertisements.

Characters in the case: Company KD.

To Determine: The reasons on Internet tracking infringes consumer privacy rights and when the industry is out of control, the advantages and disadvantages of this activity for both marketers and consumers.

Introduction: Internet tracking alludes to the demonstration of filing existing sites and following variations to the site after some time. Numerous applications be present for site tracking which can be connected to a wide range of purposes.