Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 14, Problem 14.2DQ
Summary Introduction
To Determine: Comparing and contrasting marketing web site and a branded community web site.
Introduction: A brand community is a network shaped based on connection to an brand or product. Latest improvements in marketing and in study in consumer conduct bring about focusing on the association between brand, singular character and culture.
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Marketing: An Introduction (12th Edition)
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