Concept explainers
Case summary:
Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment.
The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts.
Characters in the case:
- Company NS
Introduction:
Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.
To determine: The different ways that Company NS engage in direct marketing
Want to see the full answer?
Check out a sample textbook solution- You are on the road and need to call home. Just as you pass a Pizza Hut, you open your cell phone to make a call. What are the first words you hear? “The Best Pizza Under One Roof.” This scenario may seem a little futuristic, but today’s technology makes it possible to deliver targeted advertising in all sorts of new ways. WindWire and DoubleClick, for example, both have wireless marketing and advertising networks that deliver targeted advertisements, coupons, and promotions to leading wireless Internet devices, including cell phones, personal mobile devices, and two-way pagers. In one study of cell phone users, participants were given free text-messaging capabilities in return for the more than 100,000 targeted advertising messages. More than 60 percent of the participants liked receiving targeted advertisements, and 20 percent asked for more information after viewing the advertising message. Will American users willingly accept wireless advertisements sent to them over cell phones…arrow_forwardOne requirement for effective advertising is the ability to break through competitive clutter. Explain what this means, and provide two examples of advertising methods that successfully accomplish this.arrow_forwardQuestions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500arrow_forward
- Has TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.arrow_forward1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?arrow_forwardIndicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.arrow_forward
- Restriction on advertising assumes a general increase in prices. True False How does government provide incentives? A. Favored status for bidding on government contracts B. Tax breaks for truckers C. Behavioral changes of industries D. Subsidies for not producing Consumer ignorance is a market failure because of _________________. A. asymmetrical information B. negative externalities C. perfect information D. All of the abovearrow_forwardChapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type of marketing to capitalize on this legal dispute with Sesame Workshop?arrow_forward73. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media? a. newspapers b. television c. direct mail d. radio74. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. a. Direct mail b. Outdoor c. Online d. Radio75. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position? a. newspapers b. television c. magazines d. radioarrow_forward
- Read the following case study and then answer the questions that follow:Meta Inc. (FB), the company that owns Facebook, primarily makes money by selling advertisingspace on its various social media platforms. Those platforms include websites and mobileapplications that allow users the ability to connect and communicate with family and friends. Thecompany's sites and apps include social networking site Facebook, photo- and video-sharing appInstagram, and messaging apps Messenger and WhatsApp. Meta also provides an ecosystem thatallows users to connect through its Oculus virtual reality products.Meta competes with other companies that sell advertising to marketers, as well as companiesthat provide platforms for communicating and sharing content among users’ various socialnetworks. Meta generates substantially all its revenue from selling advertising to marketers. Adsare displayed on Meta's main social networking site, as well as Instagram, Messenger, and otherthird-party affiliated…arrow_forwardBest Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?arrow_forwardInternet Marketing Please be sure to use practical and real examples to explain. Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. Discuss the legal constraints a marketer should consider when managing social media channels for Budweiser. From a macro-environmental perspective, consider the extent to which digital channels are replacing physical channels. Discuss the extent to which the nine key strategy decisions are important to a new online retail business.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning