Principles of Marketing (Second custom edition for DePaul University)
Principles of Marketing (Second custom edition for DePaul University)
16th Edition
ISBN: 9781323142547
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson Education
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Chapter 14, Problem 14.18CC
Summary Introduction

Case summary:

The brand S by a Company M satisfies the hungry of the consumers. It uses its slogan saying “you’re not you when you’re hungry,” ends with the tag line Brand S satisfies. Later years brand S became the popular seller in the planet. The campaign by Company M went viral in social media like Media Y, and television. The hierarchy needs of Maslow was the hunger need, the company satisfies this most important need by its Brand S. Brand S became popular and tops the list.

Characters in the case:

  • Company M
  • Brand S

To discuss: The promotional mix components used by Company S.

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