INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.8CTE
Summary Introduction
To determine: The 3 examples of advertisement that includes social responsible message and whether these ads increases the possibility of buying by the sponsoring company.
The social responsible marketing is the strategy that companies should make profits that benefits the welfare of the society. It should have positive relation with the society only then there will be smooth run in business.
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Chapter 14 Solutions
INTERNATIONAL EDITION---Principles of Marketing, 17th edition
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