PRINCIPLES OF MARKETING W/ MYLAB 2019
2019th Edition
ISBN: 9780135983324
Author: Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.8CTE
Summary Introduction
To determine: The 3 examples of advertisement that includes social responsible message and whether these ads increases the possibility of buying by the sponsoring company.
The social responsible marketing is the strategy that companies should make profits that benefits the welfare of the society. It should have positive relation with the society only then there will be smooth run in business.
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PRINCIPLES OF MARKETING W/ MYLAB 2019
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