Concept explainers
Case summary:
Person GB the founder of Restaurant TB have started his career in the fast food industry buy opening the Restaurant BB. The nearest competitor to the restaurant was the Restaurant MD. The Dish T and the Restaurant TB was new to the consumers of Country A, so Person GB has used various strategies to make the restaurant and the dishes popular.
Characters in the case:
- Restaurant TB
- Person GB
- Restaurant MD
- Country A
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
To determine: The early factors that contributed to the success of Restaurant TB.
Explanation of Solution
The early factors that made its contribution to the success of Restaurant TB are as follows:
- The consumers were hungry for a fast good food after the World War II
- The entrepreneurial spirit of Person GB led him for the development of the fast food format with a restaurant based on the concept of the walk away service window for the end users
- The restaurant for hamburger has became much crowded and so Person GB decided to pursue with the new Dish T
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Marketing: The Core (Irwin Marketing)
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