Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14, Problem 4DCS
Summary Introduction

To discuss: The influence of psychological pricing on the consumer.

Introduction: Deciding the price of the product by the estimation of the emotional response of the targeted market on the product is known as the psychological pricing.

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Students have asked these similar questions
1 What are some examples of bundle pricing?
  2 What are some other examples of promotional pricing?
  3 How does promotional pricing contribute to a business’s overall marketing strategy?    Please number your responses for each question (1, 2, and 3)
What then is the product’s pricing based on, if not costs? Present the product’s pricing and what the pricing strategy should be for your company’s IT/digital product.
What is value pricing?
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