Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Concept explainers

Question
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Chapter 14.4, Problem 7TP
Summary Introduction

To determine: The difference between a manufacturer’s brand, a dealer brand, and a generic brand.

Introduction:

A name, symbol or design that is used by the company to distinguish its product from the product of the competitor is known as a brand.

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