Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 14.7, Problem 14.7AQ
Summary Introduction
To determine: The number of ways in which marketers can appeal to shopper’s desire of lowest price and whether online retailers adopt different pricing to appeal to the shopper’s desires of low price or not.
Introduction: Pricing strategy refers to the method used to fix the price of the product. It includes cost based pricing strategy, psychological pricing and many other strategies as well.
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Students have asked these similar questions
1. Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses?
2. What is parity pricing? How does it differ from other forms of competition-based pricing?
3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.
Because of the internet, local retailers now also find themselves competing | with international retailers such as Amazon and Alibaba despite these international stores having to add shipping costs and duties. Assess what will make a consumer decide to choose a local distributor rather than an international one. Is it all about the price? Explain.
Find out the Product Mix Pricing Strategies and Price Adjustment Strategies use by different companies in Pakistan. Justify your answer by explaining the concepts using the promotional strategies. (Hint: Advertisement)
Psychological Pricing
Promotional Pricing
Dynamic Pricing
Chapter 14 Solutions
Understanding Business
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.3 - Prob. 1MEDCh. 14.4 - Prob. 5TP
Ch. 14.4 - Prob. 6TPCh. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CECh. 14 - Prob. 3CECh. 14 - Prob. 4CECh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DCSCh. 14 - Prob. 2DCSCh. 14 - Prob. 3DCSCh. 14 - Prob. 4DCSCh. 14 - Prob. 1PPTCh. 14 - Prob. 2PPTCh. 14 - Prob. 3PPTCh. 14 - Prob. 4PPTCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
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