Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14, Problem 3DCS
Summary Introduction

To discuss: The importance of price in buying various different products and the non price factors which are more important than price.

Introduction:

The factor, except the price of the product that affects the demand of a product and considered important by the customers is known as the non-price factors.

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