Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14, Problem 3PPT
Summary Introduction

To discuss: Whether the online or brick and mortar consistently offers the best price or not as compared to the local stores

Introduction: Brick and mortar stores are the traditional stores that have physical presence. It is different from online store which does not have any physical presence.

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Suppose you have been hired as the pricing manager for a drugstorechain that typically adds a fixed percentage onto the cost of eachproduct to arrive at the retail price. Evaluate this technique. What wouldyou do differently?
Retail Price Comparison * Use U.S. dollars and stores located in the United States To demonstrate the wide variation in pricing of an identical item, visit three different stores online and compare prices on similar items. Please do not just get on Amazon and compare prices there for an item. Actually visit different independent store websites.  It might be really interesting to visit a local store's website and a national store's website, comparing pricing for the same item.    1.  Select a category of store. Some suggestions are: Grocery:   large chain store, local chain store, convenience store Health and beauty aids:   grocery store, drugstore, discount store Over-the-counter drugs:   chain drugstore, local drugstore, discount store Clothing:   specialty store, department store, discount store   2.  Select several items to compare in your category. For example, in the grocery category, you may want to compare a type of cereal, a canned soup, and a snack…
Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Explain.
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