Principles of Marketing, Student Value Edition (16th Edition)
Principles of Marketing, Student Value Edition (16th Edition)
16th Edition
ISBN: 9780133850758
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.7CTE
Summary Introduction

To discuss: The term Mascot and ways it create a social media buzz and suggest the ways to company for even more and the measures.

Mascot is an object that represents a group of persons with a similar identity having a common brand, school, and team. These are in the form of objects, animals and persons. Presently marketers use mascots as an advertising tools instead of promoting celebrity advertisements.

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