Principles of Marketing, Student Value Edition (16th Edition)
Principles of Marketing, Student Value Edition (16th Edition)
16th Edition
ISBN: 9780133850758
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.8CTE
Summary Introduction

To discuss: The field of public relation involved in Public Relations Society of America (PRSA) and regarding the activities related to marketing with the award winner and draft a report on that.

Public relation is the way where companies and people gather together to communicate with their target audience, with the goal to create a best impression in customers’ minds.

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