Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 2BYMP
Summary Introduction
To determine: The customer-oriented promotion selected by Person X.
Introduction:
Customer-oriented sales promotion is also known as customer promotion. It consists of sales promotion tools that help a company’s personal selling and advertising those are directed to the final customer.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Give definition and example to this consumer-oriented sales promotion
1. PRIZES
How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?
Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
Chapter 15 Solutions
Marketing: The Core (Irwin Marketing)
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.5LRCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.3 - Prob. 15.9LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15.5 - Prob. 15.5LOCh. 15.5 - Prob. 15.12LRCh. 15.5 - Prob. 15.13LRCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VCCh. 15 - Prob. 4VCCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 6AMKCh. 15 - Prob. 7AMKCh. 15 - Prob. 8AMKCh. 15 - Prob. 9AMKCh. 15 - Prob. 10AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMP
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Promotion for coca-cola please answer the following for coca-cola company Advertising (paid media) Sales promotion (short term incentives) Publicity (free) Face to face selling techniques Provide examples(3)- flyer, magazine ad, newspaper article, websites, etc.arrow_forwardEvaluate each type of consumer sales promotion as it relates to accomplishing to Playstation promotional objectives.arrow_forwardIn what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?arrow_forward
- What would experiential marketing need toaccomplish in order to be a useful promotional technique?arrow_forwardWhat are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?arrow_forwardMany people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.arrow_forward
arrow_back_ios
arrow_forward_ios
