Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 4AMK
Summary Introduction
To determine: The strength and weakness of the given message strategy.
Introduction:
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
KOM2.
Please choose an advertisment of your choice (preferably a worldiwide brand like Pepsi or Mercedes...)
and analyze the ad by answerign ther following :
-the theme
-the goal of the ad (the message)
-the target audience
-the tone (comic...)
-What is the design of the advertisement?
Of those items below, which answer shows the best characteristics for the most affective advertising appeal?...
a.
engaging, informative, and stylish
b.
trendy, compelling, and appealing
c.
unique, emotional, and entertaining
d.
meaningful, believable, and distinctive
Banner ads on the internet have gained notoriety as eyesores and inconveniences. What would make a banner ad compelling enough for a viewer to actually click on it? Give examples.
Chapter 15 Solutions
Marketing: The Core (Irwin Marketing)
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.5LRCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.3 - Prob. 15.9LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15.5 - Prob. 15.5LOCh. 15.5 - Prob. 15.12LRCh. 15.5 - Prob. 15.13LRCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VCCh. 15 - Prob. 4VCCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 6AMKCh. 15 - Prob. 7AMKCh. 15 - Prob. 8AMKCh. 15 - Prob. 9AMKCh. 15 - Prob. 10AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMP
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Why is it important to achieve a positive and other-oriented tone in business messages?arrow_forwardPlease answer these questions -Explain the usefulness of the five-stage customer loyalty model in creating messages to convey to each of the audiences. -Explain why the effectiveness of online advertising is difficult to measure. -Why is market segmentation an important element in online advertising success? -Discuss the new strategies for display ads.arrow_forwardThe advertising team decided it would be best to load up on the advertising for the new doll during the holiday season but then slow down advertising efforts for the next 12 weeks. What aspect of advertising does this plan reflect? Multiple Choice frequency continuity effective reach attention value medium valuearrow_forward
- According to Andrews & Shimp (2018), novelty is a necessary but insufficient condition for advertising creativity. Explain what this means.arrow_forwardOn the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Why did Kmart choose to air this video on YouTube?arrow_forwardOn the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Is this Kmart ad effective? Explain.arrow_forward
- On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. What is the advertising message in the Kmart “Big Gas Savings” ad?arrow_forwardBrenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to A) sales promotions. B) C) public relations. D) price reductions. E) direct marketing.arrow_forwardSuppose you are a marketing consultant of e-commerce platform (Online Retail Shop). Define any 2 types of message execution styles that you would recommend your client to use for their advertisement during the pandemic? Evaluate your answers on the basis of social media marketing.arrow_forward
- a. What is the message of the ad? b.How is the message underscored? What semiotics are used? (Text? Color? Images? Others?) c .Is there any individual or group that may be offended by the ad? d. Is there another way of presenting or delivering the message? e. Do you think the ad is ethical?arrow_forwardSelect a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!arrow_forwardThe creative execution style is the way a particular appeal is turned into an advertising message presented to the consumer. Explicate the different methods of ad execution with appropriate Ethiopian based examplesarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning