PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
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Chapter 16, Problem 16.14MA
Summary Introduction
To determine: The level of sales.
The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.
Summary Introduction
To Discuss: The pros and cons of using a company’s own sale force.
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PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
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