PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
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Chapter 16, Problem 16.23MML
Summary Introduction
To discuss: The roles, which a sales force and a salesman performs in marketing
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Are Smith Soda's marketing claims accurate and truthful?arrow_forwardWhat kind of selling strategy it is, when salespeople memorize and deliver sales pitches verbatim at an international trade fair? a. Script-based selling b. Needs-satisfaction selling c. Consultative selling d. Strategic partneringarrow_forwardMarketing communication can be defined as the process of informing,persuading and reminding customers about a company’s product and services. Marketing communications consist of six elements. Discuss with examples, twomarketing communications elements that you would recommend to a companylike Netflix.arrow_forward
- Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forwardCan you help me answer this question Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences), The promotion mix also consists of online, social media, and mobile marketing,arrow_forwardCompare and contrast the three sales force structures outlined in the chapter. Which structure is most effective? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Think about a time when you were targeted by a sales promotion. How did the marketer distribute the sales promotion? What was the purpose of the sales promotion, and was it effective? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.arrow_forwardFour elements of a promotion mix are advertising, personal selling, public relations, and sales promotion. Which one or more of the four promotional methods do you think are most appropriate for Tesla? Why?arrow_forward
- Evaluate Chick-fil-A’s performance relative to customer expectations.arrow_forwardChapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type of marketing to capitalize on this legal dispute with Sesame Workshop?arrow_forwardWhat is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)arrow_forward
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