Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 16, Problem 16.5DQ
Summary Introduction
To discuss: The meaning of sales promotion and the growth as a short-term consumer promotion tool.
Sales promotion is the way toward influencing a potential customer to purchase the item. It is intended to be utilized as an interim strategy to increase sales, where it is hardly reasonable as a technique for structure continuing customer loyalty.
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Chapter 16 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Ch. 16 - Prob. 16.1DQCh. 16 - Prob. 16.2DQCh. 16 - Prob. 16.3DQCh. 16 - Prob. 16.4DQCh. 16 - Prob. 16.5DQCh. 16 - Prob. 16.6CTECh. 16 - Prob. 16.7CTECh. 16 - Prob. 16.8CTECh. 16 - Prob. 16.9ACCh. 16 - Prob. 16.10AC
Ch. 16 - Prob. 16.11ACCh. 16 - Prob. 16.12ACCh. 16 - Prob. 16.13ACCh. 16 - Prob. 16.14ACCh. 16 - Prob. 16.15VCCh. 16 - Prob. 16.16VCCh. 16 - Prob. 16.17VCCh. 16 - Prob. 16.18CCCh. 16 - Prob. 16.19CCCh. 16 - Prob. 16.20CCCh. 16 - Prob. 16.21CCCh. 16 - Prob. 16.22CCCh. 16 - Prob. 16.23MMLCh. 16 - Prob. 16.24MML
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- Four elements of a promotion mix are advertising, personal selling, public relations, and sales promotion. Which one or more of the four promotional methods do you think are most appropriate for Tesla? Why?arrow_forwardA company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.arrow_forwardWhat is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)arrow_forward
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