Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 16, Problem 16.8CTE
Summary Introduction
To discuss: On a presentation development regarding the process of selling
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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Chapter 16 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Ch. 16 - Prob. 16.1DQCh. 16 - Prob. 16.2DQCh. 16 - Prob. 16.3DQCh. 16 - Prob. 16.4DQCh. 16 - Prob. 16.5DQCh. 16 - Prob. 16.6CTECh. 16 - Prob. 16.7CTECh. 16 - Prob. 16.8CTECh. 16 - Prob. 16.9ACCh. 16 - Prob. 16.10AC
Ch. 16 - Prob. 16.11ACCh. 16 - Prob. 16.12ACCh. 16 - Prob. 16.13ACCh. 16 - Prob. 16.14ACCh. 16 - Prob. 16.15VCCh. 16 - Prob. 16.16VCCh. 16 - Prob. 16.17VCCh. 16 - Prob. 16.18CCCh. 16 - Prob. 16.19CCCh. 16 - Prob. 16.20CCCh. 16 - Prob. 16.21CCCh. 16 - Prob. 16.22CCCh. 16 - Prob. 16.23MMLCh. 16 - Prob. 16.24MML
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- Think about a time when you were targeted by a sales promotion. How did the marketer distribute the sales promotion? What was the purpose of the sales promotion, and was it effective? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat kind of selling strategy it is, when salespeople memorize and deliver sales pitches verbatim at an international trade fair? a. Script-based selling b. Needs-satisfaction selling c. Consultative selling d. Strategic partneringarrow_forwardCritics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activityfor both marketers and consumers. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)arrow_forward
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- Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forwardQuestions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500arrow_forwardWith social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.arrow_forward
- Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?arrow_forwardWren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visualsarrow_forwardAdvertising is good in terms of ____(1)______, but the downside is ____(2)_______ . 1) generating awareness 2) consumers may be skeptical 1) its extremely low cost 2) its inability to generate awareness 1) targeting channel members 2) its inability to generate awareness 1) generating awareness 2) its extremely low cost 1) being free 2) its inability to generate awarenessarrow_forward
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