EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 17.5, Problem 3PC
Summary Introduction
To determine: The method through which a firm can evaluate the effectiveness of its Google advertising.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
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- How would a firm evaluate the effectiveness of itsGoogle advertising?arrow_forwardexplain..What are some ways to build a good advertising program?arrow_forwardEach year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend to them?arrow_forward
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